Calgary Web Designer Jenn Armour | Info Architecture + User Centric Web Design + Online Marketing + Social Media + Ideas

Slick Web Services

Which of the following business case scenario’s represent your current situation?

1. Our corporate web site sucks – the CEO’s nephew built it while in design school.

   Web site re-designs are common and typically the two most prevalent reasons for this need is that the current web property is out dated and secondly it is not meeting its supposed online marketing and branding objectives. It is important to note that a web site built by an inexperienced designer will, most often, lack in successfully generating appropriate visitor’s and leads. Primary reason for this is that there will be a focus on “how the web site looks” as opposed to “which user’s needs are we wanting to meet and how best can we satisfy those needs”. Read about how I approach successful web re-design’s.

2. We generally like our company web properties but they don’t seem to be getting the return on investment we were hoping for.

   Lets face it, businesses are wanting their website to provide value. Either directly or indirectly affect the bottom line in a positive way. I have consulted with various companies who have failed to understand the simple fact that once the design phase of a web initiative is complete there is literally 50% more work to do for the project to be a success. That is of course if one of your business objectives is to generate targeted leads. Said in another way – get those visitors you care about in front of your web site. Read about how I approach a successful search engine marketing and optimization strategy.

3. Our business model has changed and we would like to re-design our online presence to reflect those changes.

   More often than not unsuccessful web site’s lack appropriate pre-planning. Unsuccessful meaning – the web site’s performance does not match the business objectives. Many times these business objectives are not even clear. It becomes very clear, that if you are unsure about what you want your site to accomplish and why, that there is big room for failed expectations.

4. Our company has been procrastinating re-branding both on and offline because we do not have the budget to hire a design agency.

   There tends to be cities where utilizing freelance graphic and web designer’s is the norm. Less progressive cities tend to do business in a more traditional way which includes hiring freelancer’s. I must admit I am a little biased having just moved to Calgary from Vancouver. I would submit that utilizing a local, extremely experienced Web Developer/Designer that has project management experience will be able to provide you with top notch web products and services at a fraction of the cost of an agency.

5. Our business has discussed using social media and we have even set up Facebook Pages and twitter accounts. We don’t know how this kind of marketing channel really works.

   Firstly it is important for you to know that even the keenest of onliner’s are still learning about the best ways to use social marketing to drive business. It is such a new medium. Yet there are some fundamental’s which can be counted on. Similar to an SEM Strategy, developing a social media strategy, which includes using specific social media metric’s, is highly advisable. It is also important to understand that having someone(s) to manage and measure the implementation is needed. To be successful both search marketing and social media implementations require consistent dedicated work and analytics.

6. I think our company needs a business blog but we do not know how to incorporate it into our current web site.

   There are various ways to accomplish this problem from a technical standpoint. Prior to offering different technical options it would be important to evaluate “why”? What online business objectives would you be trying to satisfy? Is there a need for your business’s voice to be heard in this way?

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I am a local Calgary online business consultant, user-centric senior web designer and online marketer. Here are some of the experiences I have had in the past 7 years of being in the industry: worked in design agencies, make your business look professional in the online space, collaborated and consulted with businesses on web strategies, been part of large design implementations, contracted with seo/sem companies, built strict, standards based, tableless, accessible front-end interfaces for php programmers, extensively used open-source products to build web products for businesses, wrote and implemented successful online marketing strategies.