Calgary Web Designer Jenn Armour | Info Architecture + User Centric Web Design + Online Marketing + Social Media + Ideas

Social Media Strategy Development

If you are in the listening/research phase of building a social media strategy here are some invaluable tools that are free.

• How Sociable – measures brand metrics across several channels
• Socialseek – Tracks the goodness of brands online
• Viral Heat (not free but affordable) – A social media monitoring and analytics tool. Tracks conversations, buzz, brand mentions, and commented content.
• Twitter Grader – gives a high level metric of the power and reach of a twitter profile. You can also research power twitter user’s and cities.
• Facebook Grader- Provides a general metric on the power of a Facebook business page. You can also grade a Facebook user. Grader tools are helpful tools in high level assessments.
• Website Grader- provides an excellent starting point for assessing a particular website from a marketing perspective.
• 3 most useful Twitter aggregators are tweetmeme, retweetist, twitt(url)y.

About The Core Shopping – Downtown Calgary

The core is the convergence of Calgary’s TD Square and Eaton Centre.

Requirements

Develop a social media strategy that matched business objectives.

My Work

1. Analyzed the companies current position in the online marketplace including brand visibility across key channels. I focused in on competitive comparisons around the online brand audit.

2. Audited conversation that surrounded the company itself as well as what people were saying in key phrase categories. I used various tools to gather and discover potential opportunities using twitter, facebook, and youTube.

3. Search Engine Analysis

Out of the research and listening phase emerged this information:

• Goals & Objectives
• Phasic tactics to meet those objectives
• Social Media Metrics and metric tools
• Guiding principals