Calgary Web Designer Jenn Armour | Info Architecture + User Centric Web Design + Online Marketing + Social Media + Ideas

Amphora Group Branding

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About Amphora Group Inc.

Amphora Group Inc. is currently a start up non-marketed, non-branded company with a series of practicle creative services in focused niche markets. Go to Amphora Concierge

Requirements

Develop a logo that can speak/represent/brand creative services that will evolve. The brand will eventually be used for both print and web initiatives.

Communication Design & Business Objectives

Initial service offering will include memoir writing and presentation of the materials in a meaningful way.

The word amphora essentially means ‘to carry’. It is a type of ceramic vase which has two handles on either side.

I wanted to develop a wordmark that could stand alone if need be but also accompany type. Things i wanted to convey in the logo were:

• holder of trust
• holder of life
• carrier of responsibility
• take an old thing (amphora) and make it new
• style
• the 2 mirrored a’s make up the amphora wordmark
• the tall x-height of the letters reflect both high style and stability