Calgary Web Designer Jenn Armour | Info Architecture + User Centric Web Design + Online Marketing + Social Media + Ideas

Advintage Brands Visual and Functional Re-Design

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About Advintage Brands

Advintage Brands is an wine distribution company in Alberta. They distribute close to 30 different brands from 3 distinct regions of the world. Advintage Brands began importing wine into Canada in early 2006 with a focus on boutique wines from Australia. Over the last year, they have grown our portfolio to include wines and spirits from Australia, France and Chile. Distribution of our products is currently through a broad selection of retail liquor stores and restaurants in Alberta. Visit the Advintage Brands Site

Landscape

Advintage Brands has undergone a re-design each of the 3 years they have been in business. Some of the reasons for new site iterations have been an evolving business model, design lacking flair and functionality, and changing products.

The Challenges

• Adressing the needs of different user groups – B2C and B2B, wine producers, consumers, and buyers
• Scalable user-centric Taxonomies and categorization
• Visually integrate and highlight many brands

My Work and Deliverables

• Creative Brief
• Strategy Definition Document
• Project Definitions and Scope Document
• Visual prototypes
• Information Architecture Content Structure

Site Features & Implementation

• Dynamic XML/database driven output
• Flash based integration of all products and display
• Special fonts rendered with Cufon
• Integration of backend function allowing client to manage product and content