Calgary Web Designer Jenn Armour | Info Architecture + User Centric Web Design + Online Marketing + Social Media + Ideas

How is a “Strategy Definition Document” constructed and what is it’s purpose?

Strategy in general terms can be defined as the overall plan or road map to accomplish something, as opposed to a detailed focused plan. Strategies are the long term drivers and action steps defined to bring a project to life. They are high level and they serve to guide decisions in a project. They serve to give groups and meetings perspective and is written in business speak.

There are essentially 4 parts that make up a Strategy Definition Document. Yes. There could be more but I am writing this post.

1. A concisely developed project mission statement
2. Primary and secondary business objectives
3. Profiles of target market
4. Competitive landscape & value proposition

Problem: We will need to use the e-commerce package to book rooms in 2 different locations with different length of stay criteria plus the ability to pick and choose from a variety of scheduled activities during a particular stay.
Solution: With the booking and reservations module (made by aheadworks) you can:

• set flexible price rules
• offer gradual staggered pricing
• flexible exclude days (same as blackout days with airlines)
• specify date and time of product availability
• booking period is displayed in order details and invoice
• can display number of calendar pages displayed on the product page
• Instant order reviews on the product with the calendar widget

A. Open Source & Free E-Commerce Softwares
B. E-Commerce Modules for your CMS
C. Paid Solutions

High level comparison of 3 types of e-commerce implementations. Including a look at some of the top products in that category.

“The creation and synchronization of the elements that affect users’ experience with a particular company or brand, with the intent of influencing their perceptions and behavior” ~ Unger & Chandler 2009

It should not be surprising that UXD (User Experience Design) is becoming increasingly important in the design of digital experiences. As an interactive designer of many years I have seen increased need and importance for the application of UX principals. The simple reason for this is the online world of business is becoming increasingly competitive. There are higher expectations and increased stakes.

Marketing your business online can be a tricky process. Small and medium sized businesses are learning that simply having a web site isn’t going to cut it. An insightful question to ponder is “why do we have a website?” or “why would we need to use social media?”.

It is important to know what you want your web site to do. What are the primary objectives of your corporate web site. Answer’s to these questions become part of your online marketing strategy.

Basically the success of your online marketing efforts can be determined by its return on investment. What is your website doing for your business? Are the right people, searching for your product or service finding your business EASILY? Further, are they taking action once your site is found? Exactly what are those actions and are you tracking them.

Search marketing is an area that has become increasingly important to businesses who want to tap into their online markets. There are many miss-conceptions about what SEO involves. If your business isn’t doing SEO and SEM you are truly missing the whole point of having a website. Unless of course online visibility is not one of your objectives.

Web accessibility refers to:

..the practice of making websites usable by people of all abilities and disabilities and the principle that all web users should have access to information available on the internet.

Source: Wikipedia, the free encyclopedia