Archive for Social Media

Calgary is a progressive city but lags in use of social media.

// May 27th, 2009 // No Comments » // Ramblings, Social Media

Calgary has changed immensely in 8 years but thankfully, despite its growth, it hasn’t lost that small town friendliness i always loved.

I recently re-located to Calgary from Vancouver for a couple of reasons. Apart from family, I decided to move because I was finding it surprisingly difficult to get work. Experienced freelancer’s and web people are many on the west coast. As a result of economics there are less jobs available especially in marketing.

As I started my job hunt in Calgary I began to notice some interesting things. I was pleased to have gotten through to a second interview and received 2 other call backs after sending out only 5 resume’s. I don’t think that there is a surplus of jobs in Calgary and my resume hasn’t changed. So why is it so much easier to find e-business work in Calgary compared to Vancouver? (more…)

Using twitter as a marketing tool

// May 7th, 2009 // 1 Comment » // Social Media

Twitter can be used for many things. Companies and people just getting involved in micro blogging seem a little unsure. I was.

Yet it is changing the way we do things. It seems to be changing marketing strategies.

The way to look at twitter is, not as individual messages, but as pieces that create a whole footprint of an individual or company. When explored this way it makes much more sense.

Companies are using twitter to promote real time sales. Blogger’s are using it to promote their postings. Magazines are sharing links to new articles. Individual’s are communicating with people that share common interests. Organizations can use twitter as a way to build brand and identity that wasn’t before possible. At least not as quickly. (more…)