Calgary Web Designer Jenn Armour | Info Architecture + User Centric Web Design + Online Marketing + Social Media + Ideas

Online Marketing

// September 16th, 2008 // Strategy

Marketing your business online can be a tricky process.  Small and medium sized businesses are learning that simply having a web site isn’t going to cut it.  An insightful question to ponder is “why do we have a website?”

It is important to know what you want your web site to do.  What are the primary objectives of your corporate web site.  Answer’s to these questions become part of your online marketing strategy.  

Basically the success of your online marketing efforts can be determined by its return on investment.  What is your website doing for your business?  Are the right people, searching for your product or service finding your business EASILY?  Further, are they taking action once your site is found?  Exactly what are those actions and are you tracking them.

Search marketing is an area that has become increasingly important to businesses who want to tap into their online markets.  There are many miss-conceptions about what SEO involves.  If your business isn’t doing SEO and SEM you are truly missing the whole point of having a website.  Unless of course online visibility is not one of your objectives.  

Many of my clients are simply unaware of what search marketing is.  There seems to be a belief that you hire someone to build you a site and that magically visitors show up.  This couldn’t be further from the truth.  

SEO/SEM is not a science but an art that entails many factors.  Factors that change often.  It is the process by which your web site’s pages, ad’s, banner, online company is placed in front of the people that you are targeting.  It does not happen without strategic ongoing maintenance and work.  Of which all begins with research and an online marketing plan.